About 80% of customers use directories while researching a product or company. This fact was established by a study done by Burke. Directory searches usually lead to a successful purchase.
People use a directory with a specific use in mind. If they find a company to be suitable, they will go ahead with the purchase. They are ready to do business. Hence attracting such customers is very important. Directories help you do that. Online directories also have an additional advantage. They can get you higher returns from your website. If your product has relevance, it will be given more importance in the directory. You can use directories to reach customers who need your service.